LogicLoom SYSTEMS
Home Services // 2025-10-02

Instant Lead-to-Estimate Pipeline

High-velocity lead engine. Qualifies homeowners and dispatches nearest estimator instantly via SMS.

n8n HubSpot Twilio Google Maps API

Messages

Coach Mike

🚨 New Lead: Roof Leak (Shingle). Location: 12 Main St. Distance: 8 mins.
10:00 AM
Reply CLAIM to book this estimate.
10:00 AM
CLAIM
10:01 AM
Confirmed. Customer notified. Driving directions sent.
10:01 AM
Outcome
4x Faster Response
Response Time
12 Seconds
Lead Leakage
0%
Monthly Vol
450+
Stack Cost
$40/mo

The Operational Shift

We replaced the “Phone Tag” relay race with an instant algorithmic dispatcher.

The Old Way (Manual)The LogicLoom Way (Automated)
The Trigger: Admin checks email (30 min delay).The Trigger: Webhook catches lead instantly.
The Route: Admin calls drivers to ask “Where are you?”The Route: API calculates drive-time for every driver.
The Booking: Admin manually updates calendar.The Booking: Driver claims via SMS; Calendar auto-syncs.
The Result: 40% of leads booked competitors.The Result: You are the first to call.

How The Logic Works

This is an Event-Driven Dispatcher. It doesn’t “check” for leads; it reacts to them in milliseconds.

  1. Ingest: We catch the raw lead payload from Facebook Ads or your Website.
  2. Route: We query the Google Maps Distance Matrix API to find which estimator is actually closest (driving time), not just linearly closest.
  3. Dispatch: The system texts the winner: “New Lead 8 mins away. Reply CLAIM.”
  4. Escalate: If they don’t reply in 90 seconds, the system automatically offers the lead to the next closest driver.
geo_router.js
// 1. LEAD INGEST (Facebook Ads)
Lead Address: "12 Main St"

// 2. FLEET QUERY (Google Maps API)
Estimator A: 45 mins away
Estimator B: 8 mins away (Winner)

// 3. DISPATCH LOOP
Send SMS to Estimator B.
Wait 90s for "CLAIM" reply.

// 4. FALLBACK
If no reply -> Send to Estimator A.

Need this Logic?

We can deploy this architecture into your business in under 14 days.

Book Feasibility Audit

Up Next

You dispatched the driver. Now automate the quote.

Continue the Journey