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// 2025-10-02
Instant Lead-to-Estimate Pipeline
High-velocity lead engine. Qualifies homeowners and dispatches nearest estimator instantly via SMS.
n8n HubSpot Twilio Google Maps API
Messages
Coach Mike
🚨 New Lead: Roof Leak (Shingle). Location: 12 Main St. Distance: 8 mins.
10:00 AMReply CLAIM to book this estimate.
10:00 AMCLAIM
10:01 AMConfirmed. Customer notified. Driving directions sent.
10:01 AMOutcome
4x Faster Response
Response Time
12 Seconds
Lead Leakage
0%
Monthly Vol
450+
Stack Cost
$40/mo
The Operational Shift
We replaced the “Phone Tag” relay race with an instant algorithmic dispatcher.
| The Old Way (Manual) | The LogicLoom Way (Automated) |
|---|---|
| The Trigger: Admin checks email (30 min delay). | The Trigger: Webhook catches lead instantly. |
| The Route: Admin calls drivers to ask “Where are you?” | The Route: API calculates drive-time for every driver. |
| The Booking: Admin manually updates calendar. | The Booking: Driver claims via SMS; Calendar auto-syncs. |
| The Result: 40% of leads booked competitors. | The Result: You are the first to call. |
How The Logic Works
This is an Event-Driven Dispatcher. It doesn’t “check” for leads; it reacts to them in milliseconds.
- Ingest: We catch the raw lead payload from Facebook Ads or your Website.
- Route: We query the Google Maps Distance Matrix API to find which estimator is actually closest (driving time), not just linearly closest.
- Dispatch: The system texts the winner: “New Lead 8 mins away. Reply CLAIM.”
- Escalate: If they don’t reply in 90 seconds, the system automatically offers the lead to the next closest driver.
geo_router.js
Need this Logic?
We can deploy this architecture into your business in under 14 days.
Book Feasibility Audit